摘要
As a Digital Marketing Manager within our In Market Brands Team, you will drive end to end execution of integrated, compliant, and insight led marketing that accelerates brand growth. You’ll partner closely with Integrated Brand Teams (IBTs), Launch Teams, Medical, and cross functional stakeholders to deliver measurable impact.
About the Role
- Lead the development and execution of promotional activities in line with internal SOPs and Code of Conduct guidelines.
- Prepare and contribute content for Integrated Brand Teams and Launch Teams; translate strategy into digital‑first plans and assets.
- Own execution, monitoring, and analysis of agreed tactical plans to drive brand growth across omnichannel touchpoints.
- Monitor and control brand budgets, forecasts, and expenses; optimise the marketing mix to maximise cost‑effectiveness and results.
- Identify market insights and opportunities through customer interactions; activate centrally driven and regionally initiated marketing activities.
- Track product performance and external dynamics using appropriate tools; recommend and implement corrective actions to meet objectives.
- Collaborate with Marketing, Medical, Regulatory, and other partners to maximise impact and ensure compliant, high‑quality delivery.
- Identify segment‑specific patient needs and disease implications to inform targeted content and channel strategies.
What does your profile look like:
- Proven end-to-end project management of brand and campaign initiatives, from planning through post-launch optimisation.
- Hands-on operations management and execution in regulated environments, delivering on quality, timelines, and budgets.
- Track record executing and monitoring omnichannel/digital programs with defined KPIs and measurable ROI.
- Experience collaborating with cross-functional teams (Marketing, Medical, Regulatory, Field) to drive aligned delivery.
Why Novartis
- Be part of a bold, collaborative, high‑energy team that values experimentation, continuous learning, and data‑driven decision‑making.
- Make a real‑world impact by bringing innovative therapies to patients.
- Grow your career in a diverse, inclusive environment that celebrates new ideas.
To express interest, please apply via the Novartis careers site. We’re an equal opportunity employer committed to building an inclusive workplace
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
