摘要
About the Role
Key Responsibilities
Strategic Leadership & Brand Stewardship
- Define and promote the brand vision, positioning, and strategic roadmap
- Lead cross-functional Brand Teams, ensuring integrated planning and consistent execution across all channels
- Identify portfolio opportunities and unmet needs, driving strategic initiatives that enhance brand relevance, differentiation, and long-term growth & lead the corrective action plan accordingly
Marketing Excellence & Operational Execution
- Develop and implement robust tactical plans, launch strategies, and omnichannel campaigns that are customer-centric in line with internal SOPs and Code of Conduct guidelines
- Monitor brand performance through KPIs, market analytics, and customer feedback; proactively adjust strategies to optimize outcomes
- Manage brand budgets and forecasts with a focus on efficiency, impact, and return on investment
Customer & Market Insights
- Engage with HCPs, KOLs to uncover actionable insights and shape brand strategy
- Tailor messages according to each patient segment needs to address clinical needs, disease burden, and treatment pathways
- Build strategic partnerships with key institutions and stakeholders to elevate brand presence and advocacy
Cross-Functional Collaboration & Launch Readiness
- Collaborate closely with Medical Affairs, Market Access, Regulatory, Sales, and Global Marketing to ensure cohesive brand execution
- Lead Integrated Brand Planning and Launch Excellence processes, ensuring readiness and alignment across functions
- Localize global and regional initiatives to reflect market dynamics and customer expectations
Key Performance Indicators
- Market share evolution and competitive positioning
- Execution quality of strategic and tactical plans
- Compliance with internal and external standards
- Effectiveness of cross-functional collaboration and stakeholder engagement
Minimum Requirements
Experience
- Minimum of 4 years of hands-on experience in pharmaceutical marketing, with a strong track record in developing and executing brand strategies in innovative or specialty therapies.
- Experience in leading cross-functional teams and managing complex projects in matrix environments
Skills
- Strategic marketing and lifecycle management expertise
- Strong analytical and decision-making capabilities
- Digital fluency and omnichannel campaign execution
- Influencing, negotiation, and stakeholder management skills
- Agility, resilience, and operational excellence
Knowledge
- Deep understanding of the healthcare ecosystem, therapeutic areas, and patient journeys
- Familiarity with regulatory frameworks, compliance standards, and ethical marketing practices
Languages
- Fluency in English & French
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
