摘要
About the Role
Major accountabilities
- Collaborate with brand teams to develop a best-in-class digital engagement strategy
- Execute digital engagement campaigns across multiple brand teams
- Proactively optimize brand team campaigns by applying digital expertise to enhance omnichannel marketing effectiveness
- Take initiative to implement new channels, processes, tools, and strategies that elevate digital engagement across the organization
- Monitor digital KPIs and report performance insights to internal stakeholders
- Evaluate the effectiveness of digital engagement efforts and translate insights into improved strategies and tactics
- Coordinate training and onboarding for brand teams on new digital tools and best practices
- Identify trends and innovations in digital engagement and translate them into actionable proposals for the organization
Functional skills and knowledge
- Proven hands-on experience in managing websites, marketing automation platforms, social media (including paid advertising) and SEO/SEA
- Proficient in using analytics tools (e.g. Google Analytics) to monitor performance and generate actionable insights
- Ability to translate business objectives into effective and measurable digital strategies and tactics
- Strong project management capabilities, with the ability to prioritize and deliver in a fast-paced environment
- Proactive, solution-oriented mindset with a strong sense of ownership
- Skilled in stakeholder management and cross-functional collaboration
- Fluent in Dutch and English, both written and verbal
Key performance indicators
- Contribution to brand sales through effective digital engagement
- Delivery of strategically relevant and compliant digital marketing campaigns
- Performance of digital campaigns against predefined KPIs (e.g. reach, engagement, conversion, channel effectiveness)
- Volume and diversity of digital campaigns and initiatives launched across brand teams
- Project management excellence: adherence to timelines, milestones, deliverables, and budget
- Internal stakeholder satisfaction and feedback (e.g. brand teams, medical, compliance)
Ideal background
- Education: Bachelor or Master degree in relevant field (i.e. marketing)
- Multiple years’ experience in a digital marketing role or a marketing role with a strong focus on digital marketing
- Proven experience in executing digital marketing campaigns across multiple channels, including websites, marketing automation, social media advertising and SEO/SEA
- Hands-on experience with analytics tools (e.g. Google Analytics, Adobe Analytics) to monitor campaign performance and optimize engagement
- Demonstrated ability to manage projects with multiple stakeholders, timelines, and deliverables
- Fluent in Dutch and English, with excellent written and verbal communication skills
- Demonstrate an agile mindset by setting clear priorities, collaborating openly, and using feedback to make step-by-step improvements – reflecting the core elements of Agile culture within the Dutch organization.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
