摘要
About the Role
Major accountabilities:
- Develop and implement integrated brand/s plans for assigned product(s)’s to achieve market share and sales targets.
- Analyze relevant industry trends and competitor activities, as well as growth opportunities; translate market intelligence into brand strategies and programs; leverage disease and market knowledge to gain customer insights through the use of appropriate tools and techniques both of the brand as well as competitors.
- Generate brand specific insights through understanding of local key stakeholders mapped and patient journey and brand impact on the medical society; Able to integrate insights to identify gaps and opportunities and translate then to effective and innovative solutions.
- Work collaboratively with business intelligence function to define and shape appropriate market research plans to gather required data and insights
- Communicate effectively with commercial team to ensure the strategy execution, alignment, and partner with cross-functional team (including patient access, Medical, KAM, etc.) to optimize product performance and adjust plans accordingly.
- Engages in a continuous learning journey with KOLs to develop advocacy, identify current and future opportunities and insights
- Work within any given legal framework, Novartis Ethics and Compliance policies
Key performance indicators:
- TA strategy effectiveness e.g. stakeholder adoption, market share, sales performance, profitability
- Time and quality of launch readiness deliverables
- Manage A&P in compliance with budget and timeline
- 100% compliance
Work Experience:
- +2 years disease/product strategy experiences; oncology field and breast cancer disease as prefer
- management experience
Languages :
- English and Mandarin
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
