摘要
About the Role
Key Responsibilities:
- Develop and lead marketing strategies, promotional campaigns, and tactical plans for in-market brands using customer insights-driven analysis.
- Drive consistent execution of brand strategy through cross-functional teams, ensuring understanding, alignment, ownership, and buy-in.
- Optimize channel/promotional mix for individual brands through appropriate resource allocation that meets brand objectives and customers’ needs.
- Focus on customer insights and meaningful engagement, including preferences and behaviors of healthcare professionals (HCPs).
- Review processes, conduct evaluations, and measure results to ensure objectives are met, are on schedule, and within budget.
- Collect regular insights from cross-functional teams to support the creation of customer insights-driven strategies.
- Establish the company as the preferred partner of choice within key accounts and support the creation of a customer-centric approach across the company.
- Challenge medical paradigms and deliver transformative innovation to all projects and activities.
- Proactively rethink ways of working and embed operational excellence across every aspect of the value chain.
- Lead relevant sales team (KAMs and other roles relevant for In-Market Brands portfolio)
- Lead initiatees with external partners, incusing CSO (Contract Sales Organization) for IB if relevant.
Ideal Background
- At least 5 years of operational experience and excellence in marketing, with a proven track record of successful launches of Rx products.
- At least 5 years in customer-facing roles with some sales leadership and/or key account management (KAM) experience.
- Strong cross-functional team player with stakeholder management ability, matrix management skills, and deep experience in agile ways of working.
- Excellent negotiation and persuasion skills, interpersonal and efficient communication.
- Ability to quickly build collaborative working relationships with a diverse range of stakeholders.
- Strong strategic and analytical thinking.
- Entrepreneurial and proactive management skills with a “can do attitude” to manage fast-changing markets.
- Ability to deal with decision-making processes in complex organizations and generate collaboration and followership.
- University degree (scientific, economics, or business degree).
- Language skills: Polish native, fluent English (speaking, writing, listening).
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
