摘要
This role requires in-depth knowledge of how large language models (LLMs) discover, interpret, and deliver information. It focuses on research, measurement, and insight generation to help brands improve visibility and performance in AI search environments.
About the Role
Key Responsibilities
- Analyse how Novartis brand websites appear across AI Search and AI Overview results.
- Conduct keyword, content, and technical audits to identify opportunities for visibility improvement.
- Support development of a measurement framework to track AI-driven visibility and engagement.
- Monitor and benchmark AI visibility metrics for Novartis and competitors.
- Build dashboards and automated reports tracking KPIs (visibility, share of voice, CTR, conversions, AI win Rate etc) and deliver clear narratives to stakeholders on impact and next steps.
- Maintain data accuracy across dashboards and reporting systems (GA4, GSC, SEMrush, Looker Studio).
- Analyse large datasets from AI search platforms, web analytics, and other digital sources to identify trends, and growth opportunities.
- Play an active role to translate findings into actionable recommendations.
- Collaborate with marketing, analytics, and engineering teams to implement SEO and tagging enhancements.
- Stay current with AI Search trends, new tools, and emerging best practices.
Minimum Requirements
- Bachelor’s degree in Marketing, Analytics, or a related field.
- 3+ years of experience in SEO, Web Analytics, or Digital Marketing.
- Hands-on experience with GA4, Google Search Console, SEMrush, and Looker Studio.
- Strong analytical skills with the ability to translate data into actionable insights.
- Curiosity and passion for understanding evolving AI-driven search experiences.
- Good understanding of pharmaceutical domain and data would be a plus
What You’ll Gain
- Opportunity to shape Novartis’ approach to AI Search optimization.
- Exposure to advanced tools like Amplitude AI Visibility Tracker and Profound.
- Work in a collaborative and innovative environment driving digital excellence.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
